SUPPORTING LOCAL BRANDS
What does 'supporting local brands' mean?
It means that you support brands that are local to you. So very simply put; if you live in Denmark, then supporting local brands means supporting Danish brands, or brands which are very close to Denmark.
Why is it good?
It is good for your nations economy to support many smaller, local brands. In that way you ensure that people in your country have a job and that makes the economy go around (read a more in-depth article about that here). There is, of course, also the more environmentally friendly aspect, that the goods you buy don't have to get transported across the globe (either by plain or ship or whatever means of transport) when you buy locally, instead it can get transported by trucks/the local mail - and if you live close to the physical stores, you can just go there yourself and buy the things.
Another thing I love about supporting smaller, local brands is that you can very often "feel" the person(s) behind the brand, their vision and their passion. Often times, you can actually meet the owners/creators behind the brand in a physical store or get in contact with them, and I really like that. You can sincerely feel that these people wants to make a difference, and that is beautiful and inspirering.
In connection to the above I love this quote:
So just a little recommendation for you is to seek for the things you are searching for in smaller, local businesses. This does not mean that all that I personally buy is from small, local businesses, but I prefer supporting local brands if I can find what I need from these. I truly love to discover new Danish brands (which have the environment in their hearts), I find it very inspirering.
Here are a few of the Danish brand that I like to follow closely:
Miild make-up, LØS market, Isangs, Gritt & Borris, Atelier Aarhus, Aiayu, Woron, Dilling Underwear, Yogamii.